Why Women Obsessed With Shoes?

Before Manolo Blahnik or Christian Louboutin becomes the must-have item, women were obsessed with shoes. Unlike sales of other products decreased due to recession, sales of shoes at this time also increased. This raises the question, what is that makes women so crazy about shoes?

Buy and have a shoe that has a supernatural effect for women. Women can combine old clothes with shoes, or simply made him feel absurdly sexy. Believe it or not, there are scientific facts behind the shoe-obsession on women.

Adrenaline rush
what do you feel when you try a dress? Does your mood suddenly rise? Do not surprise with what you feel. At that time the dopamine hormone is released, giving a happy feeling, similar to the effects of drugs. Dopamine increases until you begin to swipe the credit card.

After the swipe card, happy feeling slowly becomes flat, replaced with guilt. Funny thing is this do not happen when which purchased are shoes. "Buyers will think of shoes as something that is practical, because it can be used several times a week. As a result, a sense of fun that last longer,” said Martin Lindstrom, branding expert and author of Buyology: Truth and Lies About Why We Buy.

In addition to hormonal factors, the rising mood of it also comes from the reaction of the brain. Buying new shoes will push forward in the cortex area of the brain known as a place of collection. Shoes are collector's items, regardless of whether women think so or do not. In the shoe store, the shoes are also on display with so interesting. As a result, collecting every kind of shoe models provide a small adrenaline rush, similar to which felt when a collector of antiquities found something rare.

Improving status
A strong feeling that the more intense when you choose high-heeled shoes. And, not those shoes which make you so, but your biological. "Like most animals, we associate height with power," says Helen Fisher, PhD, professor of anthropology at Rutgers University. "High heels can improve the status as you become higher."

High heels also have significance meaning historically. Centuries ago, only rich people which wear high heels. Among workers usually only wear shoes that are practical for work. Shoes are a measure of one's status, and we actually still have the mindset until now.

Giving a sense of sexy
Shoes can even be connected with sex. Wearing stilettos always makes women feel sexy. When wearing it, lifted her buttocks so much, and his back arched. And women consider it as a position of looking for a partner.
Source: Cosmopolitan

No comments: